rachel hurst. designer. art director
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Village Juicery

Spear-headed and directed all marketing, graphic design, product & lifestyle photography. Developed and executed packaging design for beverages and food.

village juicery.

As Director of Digital Marketing at Village Juicery, I led the company’s full creative and digital presence, combining brand building with hands-on execution. I spearheaded marketing strategy, graphic design, copywriting, social media management, product and lifestyle and product photography, and art direction, ensuring a cohesive and impactful brand identity across all touch points.

I directed both digital and physical brand experiences, from in-store signage and packaging design for beverages and food to WordPress website management and updates. On social media, I cultivated and managed the company’s online community, growing Instagram to 20,000 engaged and loyal followers over three years through consistent, authentic storytelling and visually rich campaigns.