about.
At Lane Inc., I worked in close collaboration with the CMO and CPO to shape and elevate the company’s brand identity and market presence. My role spanned art direction, creative strategy, and brand development, ensuring that visual communication aligned with business objectives and resonated with enterprise clients across the commercial real estate sector.
I led initiatives that defined the company’s brand positioning, identity systems, and creative direction, enabling Lane to stand out in a competitive market. By building a consistent and compelling design language, I helped strengthen recognition of the Lane brand, driving awareness and adoption among some of the world’s largest real estate owners and operators.
This work directly contributed to Lane’s growth trajectory and ultimate acquisition in 2021 by View The Space, Inc. (VTS) for $210M. The acquisition established VTS as the largest global tenant experience platform, expanding its reach to 3 million users across 1,400 buildings in 13 countries. The success of Lane’s brand development and market recognition were key factors in attracting VTS’s strategic interest and positioning the company for this milestone outcome.
