As Creative Lead at Lane, a TenEx software company, I worked directly with C-suite leadership to develop the brand, creative direction, and visual systems across marketing, product, and sales. My work ranged from designing RFPs and Google Ads to sales decks, web, and trade-show experiences. Partnering with the CMO on strategy and content creation while influencing product design alongside the CPO, the branding helped strengthen Lane’s position in the PropTech market leading Lane into a $210M acquisition by VTS in 2021.
